meet our leadership team
Carol Soman CPA
Carol is the Founder and CEO of Dashboard NY and its sister company Fix Your Books 911. She is a business optimization expert bringing 25+ years of experience as a Chief Financial Officer, Chief Operating Officer and Certified Public Accountant. This experience, combined with her resources and education, has enabled her to create a serious impact for business owners. She does this by utilizing her diverse knowledge to assess and develop solutions, impart critical best practices, and build assuredness for her clients and their employees.
Carol remains on the forefront of emerging technology, implementing the most efficient and productive tools for her clients, and for Fix Your Books 911. She consistently looks for ways to take her clients from financial headaches to profitability. Her goal is to provide reprieve, so that business owners can better attend to their duties and get back on track. Carol strives to equip her clients with the power to make financially responsible decisions, ensuring lasting success.
Carol is a graduate of the Goldman Sachs- 10,000 Small Business and is an active member of the Women’s President Organization.
Laurie Benjamin CPA
Laurie has over 25+ years experience as a consultant in accounting and related fields. She excels in financial and management reporting, providing clients with opportunities to grow their businesses. Leveraging her extensive experience, she structures well-functioning accounting departments within companies of all sizes and industries, then empowers them by providing a solid foundation from which to make financially responsible decisions.
Our sister company, DashboardNY, is New York’s most sought after organization for optimizing business growth by identifying profit leaks and implementing financial strategies. Some call it forensic business science, others describe our services as plumbers tending to leaky pipes, but no matter how we are described, as long as clients say we are helpful in determining and providing optimized financial results for them, we are pleased.
Bottom line: We’re good for bottom lines. And we are ready to get to work on improving yours. Learn More